Premium roasted makhana with a delicate crunch and flavours worth lingering over. Made for everyday cravings, effortless sharing and thoughtful gifting.
Tap any jar to place your order on WhatsApp.
Jumbo-sized makhana, roasted for a satisfying bite and seasoned to make every handful worth craving.
Bigger pieces. Fuller crunch. A satisfying bite in every handful.
Seasoning that complements the makhana and brings every craving to life.
Carefully packed to help protect crunch, flavour and freshness.
Made without palm oil—for a snack choice you can feel better about.
BYC — Beat Your Cravings — was born from a simple frustration. The 4pm hunger. The Netflix binge. The chai without a companion. Most Indian snacks on shelves are either too heavy, too processed, or too boring.
So we picked the humblest, healthiest snack in the pantry — makhana — and made it taste like the ones you actually crave. Roasted. Light. Loaded with flavor. No compromises.
Start with a JarMessage us on WhatsApp — we'll take it from there.
You'll be redirected to WhatsApp with your order pre-filled. We'll confirm and share payment options.
